Sell Your Home Faster with Professional Staging
Edie Israel
After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...
After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...
When you’re preparing to sell your home, you face a frightening number of decisions.
Should you paint, update your landscaping or remodel your kitchen? Should you make every potential repair, or wait until buyers ask for them? Should you keep living in the home while it’s listed, or list it only after it’s empty?
One of the most common questions our clients ask is about professional home staging, and whether it’s necessary to achieve a quicker sale at a higher price.
What Is Home Staging?
Essentially, the purpose of staging your listing is to present it in its best light.
The goal of a professional stager is to highlight your home’s greatest features while minimizing its flaws. It’s all about creating aesthetic perceptions that show buyers your home’s true potential.
This may be accomplished using your own furnishings and accessories, the staging company’s items or an artful combination of the two.
Staging companies also help you to declutter and identify those repairs that will matter most to potential buyers.
Do You Really Need to Stage Your Home?
In the real estate sales world, finding an edge over other listings has become extremely important.
It’s a bit of a buyer’s market today, especially in Southern California. Consequently, Realtors® are always on the prowl for ways of captivating interest. The longer your home is listed, the more difficult it becomes to sell for full price.
Unfortunately, many buyers can’t see past your personal furnishings and accessories, especially if they don’t share your taste. Staging creates a neutral environment that your prospects can see beyond, enough to picture themselves in the home.
As difficult as it is for buyers to look beyond your possessions, they usually can’t handle an empty home either. Without some basic furniture and accessories to provide a sense of scale, they’re liable to stare blankly at the walls, unable to imagine how the home looks when furnished.
Although it’s not necessary in every case, most home sellers can achieve a quicker sale at a higher price when they hire a professional staging company.
What Does Staging a Home Cost?
The answer to this question depends on what you need.
If your furniture and accessories are neutral and contemporary enough to use, a staging expert can simply provide you with detailed instructions for paring down and arranging items yourself. This service will come at a fairly modest cost.
If, on the other hand, you need the staging company to bring in their furniture and accessories, you can expect to pay a bit more.
The average cost of staging is about $2,500, according to the Real Estate Staging Association. But they also report that staged homes spend 73 percent less time on the market, look better in listing photos and typically sell for more than non-staged homes.
In Yorba Linda and the surrounding areas, the Edie Israel Team leads the industry in successful home sales. We are committed to achieving your goals for sales price with the shortest possible market time.
If you believe professional staging will help achieve your goals, we can recommend consultants for interior design and home staging. If it’s not in your budget, we can help you identify the most important modifications your home needs to sell quickly.
Contact Edie Israel today if you’re ready to sell your home quickly, and for top dollar.