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Should You Hold a Yorba Linda Open House to Advertise Your Property?

Edie Israel

After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...

After years of executive sales and marketing experience as well as entrepreneurial success, Edie entered into the real estate market of Southern Calif...

Oct 24 3 minutes read

If you're selling your home, it's important to determine if a Yorba Linda open house is right for you. It's one of the essential tools in the real estate agent's toolkit and can bring many interested buyers to your property. But having an open house isn't right for every seller or situation. Here's a closer look at the advantages and drawbacks of open houses, and some factors to consider when determining if you should schedule an open house.

Increased visibility

Open houses have one major benefit – they increase the visibility of your home on the market. Scheduling an open house gives your real estate agent a newsworthy angle to promote your home. It draws in interested buyers and helps circulate word that your property is on the market.

Variable buyer quality

Research has shown that serious home buyers typically attend at least one open house within three months of purchasing their property. Yet open houses are also likely to attract a wave of viewers that are on the fence about making a purchase, just curious, or getting to know the local market. In a sense, you're playing the odds by knowing that you'll be managing a range of different buyers during the open house experience.

Open house best practices

In order for open houses to have maximum impact, it's important that you follow best practices. One of the most important is scheduling the open house for maximum participation. Weekends are popular times, as this allows working buyers and parents more flexibility to attend. Your home should also be in top condition, with cleaning, landscaping, and staging completed. Finally, your agent will work with you to optimize marketing before the event including signs, ads, and updates to your online listings. Having a knowledgeable, friendly, and experienced agent onsite is essential to successfully managing logistics.

Avoiding an open house

There are some instances where your agent may recommend avoiding an open house. If your property is a fixer-upper where it might be dangerous to have people wandering the property unattended, it's often better to limit showings to individual buyers. High-end luxury properties with well-known sellers concerned with theft or invasions of privacy are often better candidates for regular showings. Finally, homes that are hard to get to due to a remote location are often more effectively marketed through other means. Open houses rely in part on foot traffic, parked cars, and signs to draw in interested viewers passing through the area.

As a seller, there are numerous strategies that you can use to market your home. Discuss with your real estate agent whether a Yorba Linda open house is right for you. Contact us today to discuss your real estate goals and learn more about how our experienced team can help you achieve them.

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